{"id":6400,"date":"2023-01-31T19:07:28","date_gmt":"2023-01-31T19:07:28","guid":{"rendered":"https:\/\/axxessintl.com\/?p=6400"},"modified":"2023-01-31T19:07:28","modified_gmt":"2023-01-31T19:07:28","slug":"maersk-plans-unified-identity-ending-hamburg-sud-and-sealand-names","status":"publish","type":"post","link":"https:\/\/axxessintl.com\/en\/maersk-plans-unified-identity-ending-hamburg-sud-and-sealand-names\/","title":{"rendered":"Maersk Plans Unified Identity Ending Hamburg Sud and Sealand Names"},"content":{"rendered":"

Maersk announced its intentions to move to a single brand identity as it works to integrate recent acquisitions and its multiple brands as the corporation continues the move toward its vision of a global logistics provider. In its aim to unify its brands and structure, storied brand names including Hamburg Sud and Sealand, as well as Twill, a freight logistics service for small and medium-sized businesses launched by Maersk, and newly acquired brands like Senator and LF Logistics will be phased out.<\/p>\n

\u201cWe realize that our current brand structure doesn\u2019t reflect the way you, our customer, have your supply chain structure and the need you have for end-to-end visibility and ability to drive outcomes,\u201d Maersk wrote in a customer advisory on the intent to integrate its brands. It noted that an in-depth review will be conducted to conclude the future of each brand in different geographies and that the timeline would be determined individually for each brand.<\/p>\n

Read more in an article from The Maritime Executive<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Maersk announced its intentions to move to a single brand identity as it works to integrate recent acquisitions and its multiple brands as the corporation continues the move toward its vision of a global logistics provider. In its aim to unify its brands and structure, storied brand names including Hamburg Sud and Sealand, as well […]<\/p>\n","protected":false},"author":5,"featured_media":610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[108],"types-de-nouvelles":[],"class_list":["post-6400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-freight-news","tag-maersk-en"],"_links":{"self":[{"href":"https:\/\/axxessintl.com\/en\/wp-json\/wp\/v2\/posts\/6400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/axxessintl.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/axxessintl.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/axxessintl.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/axxessintl.com\/en\/wp-json\/wp\/v2\/comments?post=6400"}],"version-history":[{"count":1,"href":"https:\/\/axxessintl.com\/en\/wp-json\/wp\/v2\/posts\/6400\/revisions"}],"predecessor-version":[{"id":6401,"href":"https:\/\/axxessintl.com\/en\/wp-json\/wp\/v2\/posts\/6400\/revisions\/6401"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/axxessintl.com\/en\/wp-json\/wp\/v2\/media\/610"}],"wp:attachment":[{"href":"https:\/\/axxessintl.com\/en\/wp-json\/wp\/v2\/media?parent=6400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/axxessintl.com\/en\/wp-json\/wp\/v2\/categories?post=6400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/axxessintl.com\/en\/wp-json\/wp\/v2\/tags?post=6400"},{"taxonomy":"types-de-nouvelles","embeddable":true,"href":"https:\/\/axxessintl.com\/en\/wp-json\/wp\/v2\/types-de-nouvelles?post=6400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}